About Crani-Yum

SIP SMARTER! Setting The Standard For A Brain Boosting Energy Drink

Crani-Yum was built to provide an unparalleled enhancement in mental clarity and focus with potent doses of some of the most well-known and effective nootropics on the market:

  • 400mg Alpha-GPC
  • 300mg Lion's Mane
  • 200mg L-Theanine
  • 150mg Natural Caffeine

There were a number of things that were important to us when building Crani-Yum:

  1. Focus: Provide a noticeable improvement in mental clarity
  2. Flavors: Formulate bold, dynamic flavors that keep the consumer interested
  3. Can: A 16oz can was an absolute necessity. There are other energy drinks that we would drink personally but we choose not to because they are in a 12oz can
  4. Healthier: Zero sugar, Zero artificial colors, and added ginseng & inositol
  5. Lower Stim: With most energy drinks at 200-300mg caffeine, we wanted to provide a lower dose of caffeine, so we chose 150mg. Combined with the nootropics, it provides a smooth, long-lasting energy boost without the effects of too much caffeine

Meet The Founders

Crani-Yum Nootropic Energy Drinks are founded and based out of Fremont, Nebraska by Brett Claussen and Jamie Stark, owners of retail nutrition stores and a gym who are energy drink enthusiasts. Combined, we have over 2 decades of experience in the retail nutrition industry, so the idea for Crani-Yum stemmed from both our own experience drinking energy drinks as well as talking to thousands of customers in our stores. Early 2023, we looked at our retail fridge full of the most popular energy drinks on the market and felt underwhelmed by the products currently available. This led us to begin the planning for a new type of energy drink that had more than just caffeine, flavoring, and carbonation - namely, a blend of nootropic ingredients that could provide a noticeable enhancement to a consumer's mental clarity, focus, and overall cognition.

Equally important to Crani-Yum's focus-enhancing effects is the flavor. We sought out to create unique flavors that aren't commonly found in energy drinks, as well as flavors that have dimension rather than a single sweet flavor. In late January 2024, Crani-Yum released its first 2 flavors Dr Yum (like a lightly carbonated cherry Dr Pepper) & Grapefruit Soda (modeled after popular grapefruit soda Squirt or Fresca)

To date, Crani-Yum is being sold in well over 100 grocery stores, supplement stores, C-stores, and gyms across at least 15 US states. Our emphasis is on establishing a solid foundation for long-term success in the energy drink market with a focus on retail over DTC sales.

John Gorman and Leslie Franklin came on board as owners of Crani-Yum in 2026 after building a strong relationship with Jamie and Brett throughout 2025. This included collaborating at events as well as helping manufacture the drinks at their Synergy Labs facility. Their primary responsibility is helping expand Crani-Yum into their current distribution networks while introducing it to new retail partners, and with manufacturing.

Crani-Yum is one of six businesses they own and operate, alongside PHAT Muscle Project Supplements, Team Gorman LLC, NuEthix Formulations, Premier U TeleMed, and Synergy Labs & Distribution.

John Gorman is a highly sought-after diet coach whose athletes have earned nearly 500 first-place finishes and event wins. He is a four-time published author and public speaker.

Leslie Franklin is a renowned trainer and athlete, having competed at the CrossFit Games, won a Powerlifting World Championship, and achieved IFBB Figure Pro status.

Together, they are proud parents to Jay and Gavin Gorman, and grandparents to their granddaughter, litte GG.

Thank you for your interest and your support! We don't take it for granted!

"For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life." --John 3:16